But I won 't hesitate, no more, no more
It cannot wait, I'm yours ..
It cannot wait, I'm yours ..
I bought some M&M's the other day, for the first time in years, and after perusing the colours, have decided that they are dodging the race bullet.
Consider: All the colours used in M&M's have 'characters' and personalities applied to them which is embodied by their colour. This has occasionally been exploited by advertising campaigns. So we have red, the kind of tough, mean spirited one; yellow, kind of happy go lucky one; green is a feminine character; blue is the laid back, doesn't give a toss one, and orange .. orange is undecipherable. He probably embodies fearful or some such thing.
Ah, but brown?
I'd have expected some awkward move, such as making the brown M&M something like a stereotypical Oxford professor, when in reality brown would represent the lazy, earthy, perhaps slightly dumb one, a farcry from the 'sharp' personalities of red and blue. This just isn't how we perceive the colour! I won't go down the bullshit political correctness route on all this, but it's true: there has never been a 'personality' of any kind applied to the brown M&M because they know that the race-pandering they'd put forth so as not to offend brown-skinned individuals (e.g. examples such as the Oxford professor) would be outrightly rejected.
Of course, they didn't give a shit about the oriental implications with that ol' yellow M&M, but nobody really cares about offending Asians.
Consider: All the colours used in M&M's have 'characters' and personalities applied to them which is embodied by their colour. This has occasionally been exploited by advertising campaigns. So we have red, the kind of tough, mean spirited one; yellow, kind of happy go lucky one; green is a feminine character; blue is the laid back, doesn't give a toss one, and orange .. orange is undecipherable. He probably embodies fearful or some such thing.
Ah, but brown?
I'd have expected some awkward move, such as making the brown M&M something like a stereotypical Oxford professor, when in reality brown would represent the lazy, earthy, perhaps slightly dumb one, a farcry from the 'sharp' personalities of red and blue. This just isn't how we perceive the colour! I won't go down the bullshit political correctness route on all this, but it's true: there has never been a 'personality' of any kind applied to the brown M&M because they know that the race-pandering they'd put forth so as not to offend brown-skinned individuals (e.g. examples such as the Oxford professor) would be outrightly rejected.
Of course, they didn't give a shit about the oriental implications with that ol' yellow M&M, but nobody really cares about offending Asians.
